Background

NATIONAL PASTA / IT’S GOOD PASTA

National Pasta is a proud Canadian company that offers authentic Italian pastas, sauces, and other traditional Italian products. National Pasta was looking to extend its line of pasta into the plant-based, gluten-free market, and with that, came the challenge of inventing an original name and branding that stands out on its own.


Our Role

Brand DevelopmentPackaging DesignProduct PhotographyRetouchingLitho PrintingPre-press

Challenge

Starting anything from scratch can be a tall order — especially when entering a competitive marketplace. We were tasked to develop the brand of its new line of gluten-free pastas which included: logo, typography, colour palette, and packaging design to create a look that truly stood out from the competition.

Outcome

Humbly named, It’s Good Pasta; with a fresh and original new look, we helped It’s Good Pasta expand its presence in this fast-growing marketplace.

Silver Award Winner at the 2019 Pac Awards.