Sleeman Breweries’ Okanagan Spring Label was getting into the creative mood, unveiling a new campaign for their summer brew, one of the heaviest beer drinking seasons of the year. Along with the new campaign, it also looked at adaptive redesigning and packaging for its cans and bottles.

Our Role

Product PhotographyRetouchingMarketing MaterialPOS MaterialRetail Signage


In keeping up with the touchstones to the brand’s core attributes of quality and drinkability, the brief was to have an adaptive look to their variety of beers, bottles, and packaging that didn’t take itself too seriously and displays where Okanagan comes from – a task hardly easy to achieve due to its colourfully diverse and keen competition in the beer market. Building on a brand that is known for its quality and taste, the goal was to acknowledge the Okanagan spirit along with its attributes – with a little more energy, and a little more fun.


It was one smooth workflow from design conception to adaption, and then some – all the prepress and print was achieved in-house as well. We adapted new creative to each variety of beer, applied the artwork to various pack sizes for the cans and bottles, photographed and retouched the products for packaging and POS material, colour-proofed and tested for quality control; printed, packed and shipped to vendors and outlets; and most notably designed the art and photography to coincide with their social media and web campaign.