Background

PET VALU

Pet Valu’s philosophy is to provide pet owners with the best selection of pet care items. All of their stores and services are dedicated to serving the need of their customers and pets. To support this, Pet Valu delivers several monthly promotions.


Our Role

Pre-media ProductionPre-PressLitho PrintingDigital PrintingKitting & Distribution

Challenge

The Pet Valu flyer is a highly interactive touchstone for its customers. To support their mass national distribution, R&C is tasked with printing, kitting and delivering a minimum of 3 types of support POP kits totalling a minimum of 2,200 kits per month across 5 banners. Quality control throughout the many stages of prepress, print, bindery and kit fulfillment is paramount.

Outcome

Printing the thousands of components for all of Pet Valu’s monthly promotions requires gruelling attention to detail in all of the stages of production. With dedicated teams in-house, this allows us to ensure quality control of the material prior to releasing files to our presses. These kits are then pre-packed in-house and shipped to Pet Valu’s national distribution warehouses.