Developing line extensions based on refreshed packaging and marketing material accompany Sleeman’s incredible portfolio of savoury beers. Sleeman believes that Canadians deserve a better beer, and we believe that their brand deserves better too.

Our Role

Product PhotographyRetouchingMarketing MaterialBar & Restaurant POS MaterialPre-pressRetail Signage


In a race against time, we were tapped to create faux production mock-up cans and bottles for one of Sleeman’s newest TV spot. — “Here’s to craftier thinking” campaign. Expanding the creative onto various packaging sizes, promotional material for on/off-premise and social media content.


To ensure quality control in the pressurized time, we printed and mocked up the cans and bottles by hand and in-house! The material was created and shipped to Europe right in time to meet the commercial’s production schedule.

The updated design layout also creates a new visual language and architecture that fits Sleeman’s wide range of beer categories.